Web Counsel, LLC - Articles and Publicity

Articles About Web Counsel Clients

Designing by Press Release

Generating publicity is one of the most effective and least expensive ways to build your firm's reputation. At Web Counsel we created the "designing by press release" concept. Instead of creating a marketing plan, website, or blog and then figuring out to publicize it, we turn this concept on its head. We look at:

Who are your clients and prospective clients
What publications, blogs and website do they read
What do the editors and writers of these publications want to write about
Create a concept that these publications want to write about
Only then do we start creating the marketing vehicle

The result is an enviable list of story of placements and quotes, not because we "know" some reporter that will do us a favor, though we do know many, but because your site and your firm are truly noteworthy.

Articles About Our Clients

Puublications that have featured or quoted our clients and sites include:

The Wall Street Journal - (Front page of the Marketing section)
ABA Journal - (Two page article)
Forbes
New York Law Journal - (Front page of tech section twice with feature articles and color photos )
New York Times
Washington Post - (Multiple times)
National Law Journal
WCBS-AM (8 times including feature reports)
Mealeys - (Leading Insurance trade journal)
ABA Law Day Awards
Interactive Week

National publications are great for building a firm's reputation and differentiating it from its peers. Local publications and trade journals do this on a smaller scale, but they are often even more effective at generating clients and goodwill for the firm. Appearances in local and trade publications can have extended benefits by making your firm the "go to" firm for their reporters. We plan our campaigns to build your firm's reportoire with the local and trade reporters and bloggers.

Articles by Web Counsel President Mark Pruner

Representative Articles

Since its founding in 1995, Mark Pruner, Web Counsel's president, has written a wide variety of articles on legal marketing and Internet ethics. Below is a list of publications where articles and quotes by our President have appeared.

St. John's Journal of Legal Commentary
Pace Law Review
Trial
WCBS-AM
The Wall Street Journal
ABA Journal
National Law Journal
Marketing for Lawyers (AmLaw newsletter)
Fortune Small Business
New York Law Journal
Internet Lawyer columnist
New York Times
Washington Post
Washington & Lee Law Review

Reprints

For reprints of The Clash of 20th Century Regulation with 21st Century Technology that appeared in the St. John's Journal of Legal Commentary or The Internet and Practice of Law that appeared in the Pace Law Review as an adjunct to Mr. Pruner's keynote address at the Pace Law Review's Internet Law symposium please email us.